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The Happi Top 50 fragrance company also plans to release a duo for Hollister, its first men’s scent for MCM, flankers for DKNY Be Delicious and more products.
March 21, 2023
By: Melissa Meisel
For Spring 2023, beauty shoppers are seeking out the latest and greatest fragrances while marketers are seeing success from new product development. Interparfums is also debuted a slew of new scent options for Spring 2023. It plans to release a duo for the Hollister brand, its first men’s scent for MCM, plus new flankers for the most popular DKNY Be Delicious, Ferragamo, Guess?, Oscar de la Renta, Abercrombie & Fitch and Anna Sui collections. In February, Interpafums rang the Nasdaq ...
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